Search Engine Optimization (SEO)
Search Engine Optimization is quite involved and requires a deep understanding of how the search engines work and what they are looking for. It is more than finding a few keywords and placing them in a pretty website. It involves knowing how to build sites that are responsive and adaptable, structuring content around keywords and have it flow and feel natural to the reader, It means choosing proper titles and tags that fit into the structure of the site. An understanding of alt text and the correct file size on photos.